Hey there!
My name is Vanessa Koop
I am passionate about content creation and design and am currently pursuing my Master's in Marketing at the University of Arizona, having just graduated with my Bachelor's in May! In the past 4 years, I've been fortunate to create marketing materials, organize events, lead recruitment efforts in various roles and academic programs. I also just completed an Assistant Buyer Internship at Ross this summer, which helped me build my analytical and merchandising skills. Now, I'm finishing my master's and preparing to search for merchandising or marketing roles in 2026!
Projects
I'm passionate about marketing and communications.
From crafting colorful graphics to developing in-depth professional papers, my projects reflect a blend of creativity and analytical thinking. I've designed marketing materials for social media campaigns and developed recruitment projects to engage diverse audiences; Here's a glimpse into a few projects that have allowed me to refine my skills in design and communication, helping me learn how to create impactful content!
Podcast Proposal & Blog for Digital Marketing Course
For my final project in MKTG 555E, a master's level marketing course covering SEO, social media management, UX and UI design, etc., I created a podcast proposal and blog, displaying all of my coursework knowledge from the semester. The proposal integrates consumer research, creative design, and an actionable plan to create a semester long podcast run by marketing students at the Eller College of Management, while the blog showcases a creatively written and rebranded design for a blog by popular makeup brand Glossier.
Flyers for University of Arizona Wildcat Corps
Over the course of the 3 years that I served as the UA Wildcat Corps Team Coordinator, I was responsible for running our social media accounts, hosting member events, and creating recruitment materials. Before are a few samples of promotional flyers I created for events, hiring, and more!
Fact Sheet & White Paper for Attivo ERP
During my Summer 2023 marketing internship with Attivo ERP, I designed graphic materials, including a fact sheet for a new Tipalti-SAP Business One integration. I created the layout in Canva and collaborated with the CEO and marketing manager on the content. Later, I developed a white paper template for the company with a freelance writer. Management favored both projects, and the fact sheet was featured at a trade show to attract and inform potential customers!
